Mosaic Perspective

Big consulting background has shaped our approach to client
service and value delivery. A cup of coffee and a notebook
defines how we get close to your issues and your people.

Mosaic Perspective

Big consulting background has shaped our approach to client
service and value delivery. A cup of coffee and a notebook
defines how we get close to your issues and your people.

About

Managing Partner Marty McLaughlin founded Mosaic Partners in December of 2000. Mosaic Partners brings a structured, engaging, and analytical approach to positioning our clients for success in a highly competitive, rapidly commoditizing marketplace. We focus our clients to attract and retain the right customers with the right assets to create and defend a market advantage over the long-term.

Patterns of the past – visions of the future is more than a tagline, it’s how we engage our clients to develop growth solutions that are innovative in thinking and pragmatic in approach. We enter every situation with vast experiences to help us frame the challenges facing your company and a beginner’s eye to envision new possibilities for value creation.

Like a mosaic, we are continually putting the pieces together to form a unique, compelling, and differentiated vision of your future. These pieces include employee knowledge, client insights, competitor information, partner opinions, investor objectives, and market data to provide a new perspective and a new path forward.

We will push you to own the right customer conversation, we will coach you to show up more confidently in the market, and we will work with you to deliver unmatched value at every customer touchpoint.

Marketing Leadership to Grow in Turbulent Times

Driving consistent revenue growth in unpredictable market conditions requires you to reimagine strategy and reposition value for evolving customer needs. It also demands creative go-to-market strategies.

View Mosaic Partners overview .pdf.

Value Migration Model/Philosophy

Many companies fail to fully capitalize on growth opportunities because of their market perspective. A product-focused (what you do) market perspective leads to an undifferentiated market position. We believe that lasting customer value and meaningful differentiation is created beyond “what you do” to “how you do it” and “why you exist.” We have developed this belief by speaking with and listening to thousands of customers across many client environments.

Mosaic Partners is a marketing and top line growth consulting practice that delivers revenue enhancement
solutions for its clients by “Connecting the Customer Experience to the Corporate Strategy.”

Value Migration Model / Philosophy

Many companies fail to fully capitalize on growth opportunities because of their market perspective. A product-focused (what you do) market perspective leads to an undifferentiated market position. We believe that lasting customer value and meaningful differentiation is created beyond “what you do” to “how you do it” and “why you exist.” We have developed this belief by speaking with and listening to thousands of customers across many client environments.

Mosaic Partners is a marketing and top line growth consulting practice that delivers revenue enhancement
solutions for its clients by “Connecting the Customer Experience to the Corporate Strategy.”

Team

Marty McLaughlin

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As Managing Partner, Marty provides solutions in the form of consulting assignments, facilitated strategy sessions, and outsourced CMO services. Marty help clients capture and communicate a unique value proposition and compelling points of differentiation. He develops strategic platforms for growth through intensive and interactive engagement with clients to achieve greater individual and organizational success. Marty loves what he does and this shows through in every conversation.

Marty brings over 25 years of experience in Marketing & Brand Management, Customer Acquisition & Growth, Business Strategy, Process Alignment, and Leadership Development.

Prior to launching Mosaic Partners, Marty was Senior Manager in the Emerging Growth Consulting Practice of Andersen Consulting. His clients included Aramark, Schindler Elevator, Perdue Farms, and dozens of other large regional clients.

Marty’s specialties include: Strategic Marketing, Building Brands, Creating Unique and Compelling Market Positions, Growth Planning and Sales Strategies, Connecting Strategy to Customer Experiences, Thought Leadership and Issues-based Marketing, Content Strategy, Understanding Needs of Best Customers, Living the Brand, Coaching Sales Teams and Defining Bold Next Moves.

Marty earned an MBA in Marketing from Widener University as well as his B.S. in Business and Marketing. Marty currently serves as an executive coach within Villanova’s Executive MBA Program. He resides in Glen Mills, Pennsylvania with his wife Soly and son Alexander.

John Sullivan

Senior Consultant

As a Senior Consultant, John provides outsourced CMO services and marketing leadership. John leverages his background and experience to conduct strategy facilitation, market development and customer assessments to offer brand positioning recommendations.

With over 20 years of brand management and marketing experience in consumer products, John brings a strong knowledge of client side thinking to the table. John’s global brand management background allows him to contribute to strategic planning, brand management, marketing research, new product development, advertising, public relations, and promotions planning and management.

John spent 15 years working with Hershey Foods and W.L. Gore & Associates. While at Hershey Foods, John managed brands such as Hershey’s Kisses, Twizzlers, Jolly Rancher and Hershey Cocoa. John’s role at W.L. Gore & Associates included managing brands such as Gore-Tex Garments, Glide Dental Floss and Gore Medical Products.

His client work includes engagements in diverse categories including food, textiles, manufacturing services, athletic apparel, medical devices, financial services M&A and biotechnology.

John earned an MBA with a Marketing Concentration from American University and a B.S. in Marketing from Indiana University of Pennsylvania. John lives with his wife, daughter and son in Villanova, Pennsylvania.

Kathryn Arends

Marketing Intern

As Marketing Intern, Kathryn assists with various client and internal marketing projects. Her role includes developing collateral materials including company overview brochures, product brochures, web content, promotional pieces, and corporate identity.  Kathryn helps with content strategy and social media content development for clients and for The Marketing Exchange (Community of Marketing Leaders) and is also experienced creating clients presentations for impact.

Kathryn is a Senior from Tulane University graduating in December of 2020 with a B.A. in Marketing and Management.

Overview and Strengths

With over 25 years of consulting and coaching experience, Marty brings a unique business perspective when working with current and emerging leaders. His objective is to bring positive and lasting change to organizations through strategy consulting (entire unit) or executive coaching (unit of one). His specialty is leadership branding and executive presence coaching. As a leadership coach, Marty believes that achieving your potential and reaching your goals is created beyond “what you do” to “how you show up, what you believe, and who you aspire to be.” Marty helps clients with a change in perspective from functional competencies to compelling value, from a roll-forward of today to role-playing scenarios of tomorrow. He expands how his clients create value by helping them gain a new perspective and elevating their confidence to lead.

As the founder of Mosaic Partners, a highly successful marketing strategy and leadership branding firm, Marty helps his clients identify, capture, and clearly communicate a unique market position and compelling points of differentiation. He develops strategic platforms for individuals and companies to help achieve greater individual and organizational success. He began his career in the Emerging Growth Consulting Practice of Andersen Consulting, then moved to Omnient as Director of Strategy and Marketing Consulting Services. These experiences became the platform for Marty to launch his own consulting and coaching practice.

Coaching Philosophy

Marty helps his clients identify, capture, and communicate their unique individual brand value. He expands the perspective of self beyond function and position – to strengths and value. His coaching philosophy is an extension of his consulting work. Marty believes that business is personal, and individuals should manage their careers more like a business.

Coaching Specializations

  • Leadership & Executive Coaching
  • Personal Brand Development and Value Discovery
  • Executive Presence and Intentional Leadership
  • Leading and Managing Disruptive Change
  • Business and Personal Transformation
  • Business Development and Growth Mindset
  • Exposing Hidden Growth Opportunities
  • Shaping and Managing Powerful Conversations
  • Showing Up as Your Best

Coaching Highlights

Marty works with individuals seeking next level leadership career coaching. He helps individuals become more effective leaders in business and in their personal lives by uncovering their unique, authentic, and compelling value. He coaches clients to “show up” for impact – to present themselves in ways that attract people and expose growth opportunities. He has worked with individuals in a broad range of industries. He challenges people by asking hard questions and encourages his clients to practice newly formed skills. He brings a unique blend of business consulting for context and leadership coaching for development.

Coaching Examples

Marty worked with a marketing executive of a global automotive brand. The executive was recently promoted and needed help in developing a leadership presence. Through Marty’s coaching, this executive successfully transitioned from a “marketing leader” to a “leader with a marketing perspective.” This slight repositioning helped this executive become an integral player on the global leadership team with increased relevance, greater confidence, and an expanded capacity to contribute at the individual and team level.

Marty worked with a finance leader of a national manufacturer and distributor of home building products. The executive was being developed to take over the CFO position as part of a larger succession planning process. This person had great technical skills but lacked a holistic and strategic perspective to lead and influence at the next level. Through Marty’s coaching, this person transformed from being the “spreadsheet person” to building the capacity of the organization to make better – faster decision across the organization. The person has made tremendous progress and is viewed as an executive to lead the company into the future.

Marty worked with an emerging leader from the real estate leasing industry. This person was promoted due to their ability to sell and service clients, but they lacked an ability to think, act and engage with senior leadership. Through Marty’s coaching, this individual developed the tools, presence, and confidence to shape conversations, present ideas / opportunities, and influence decisions. Through work and practice, this person was able to extend beyond their traditional strength of generating revenue to becoming an integral part of the regional development leadership team.

Client Quotes on Coaching

Marty had a tall order to help a vet transition into the civilian world while providing some of the more traditional aspects of executive coaching. His ability to welcome the challenge and add value during this monumental shift sets Marty apart from his coaching peers. In the eyes of a former Marine Captain with the requisite experience to make this bold claim: Marty has no equal.

Client 1

What I like most about working with Marty is that I leave every session with an action plan and the motivation to carry it out. I think it’s because there’s a neat synergy to Marty’s approach: he draws out my dreams and fears, critiques my work, offers useful advice, and cheers me on at every step.

Client 2

Marty’s compassion, thoughtful preparation, savvy and genuine support guided my own reflection, professional transformation and personal evolution.

Client 3

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